Augmented reality (AR) offers commercial value extending way beyond the gimmickry and gaming uses that popularized it initially. This fact is gaining recognition across many sectors, including B2B and B2C commerce, where experiments with AR mobile app development for marketing and advertising are receiving plenty of attention.

According to the 2019 IDC forecasts, the worldwide spending on AR/VR is to reach $160 billion by 2023, at the five-year CAGR of over 78%. When a nascent technology takes off, it is usually not long before commercial and industrial beneficiaries begin planning for implementation, and AR is no exception.