To have excellent SEO, a site also needs excellence in many other disciplines: web development, web design, content, UX, data analysis, CRO, etc. An “SEO Problem” (drop in rankings and organic traffic) is not just an “SEO Problem.” A holistic strategy is necessary for your SEO strategy to succeed long-term.
YES, there is still value in traditional SEO solutions: keyword mapping, on-page optimization, earning backlinks, fixing technical issues on a site, etc. But these tactics should be a part of a larger strategy that looks beyond traditional ranking factors (title tags, H1s, alt text, anchor text, backlinks, etc.)
It can be exhausting to constantly chase after Google’s algorithm. There’s no way to make your site algorithm-proof, but there are a few holistic strategies to make your site better prepared for long-term SEO success.