Interbrand: Best Global Brands 2021

Against a background of profound global economic, social and technological change, the 2021 Best Global Brands recorded the largest brand growth ever.

The combined value of the top 100 brands increased from $2,326,491 million in 2020 to $2,667,524 million in 2021, an overall increase of 15%.

To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and entered the major growth markets. In specific terms, this requires that:

  • At least 30 percent of revenue must come from outside of the brand’s home region.
  • The brand must have a significant presence in Asia, Europe, and North America, as well as geographic coverage in emerging markets.
  • There must be sufficient publicly available data on the brand’s financial performance.
  • Economic profit must be expected to be positive over the longer term, delivering a return above the brand’s cost of capital.
  • The brand must have a public profile and sufficient awareness across the major economies of the world.
  • The brand’s ‘Brand Strength Score’ must be equal to 50 or above.