“Nation Brand Builders” by Jose Filipe Torres

“Nation Brand Builders” is the book of one of the leading nation branding experts, Jose Filipe Torres.

“When I say the name of the Country, what pops into your mind? The perceptions, feelings, and emotions that you have whenever you hear the Country’s name. That’s the Nation Brand.” This is the motto given at the beginning of the book by Jose Filipe Torres, CEO of Bloom Consulting.

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