News, Blogs & Interviews

How to Find Thousands of Hot Ideas for Your YouTube Content Creation

Video marketing and YouTube content creation are quickly transforming from “nice to have” into necessary parts of every brand’s marketing strategy. Cisco estimates that by 2022, video traffic will make up 82 percent of all IP traffic. Sure, that includes plenty of Netflix and Amazon Prime, but nothing tops YouTube. YouTube is the world’s second-most popular search…
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February 4, 2020 0

Why customer experience must be a small business priority in 2020

2020 might just be the “year of customer experience.” According to the annual Digital Trends report by Econsultancy and Adobe, B2B companies view customer experience (CX) as the most exciting opportunity for 2020—beating out content marketing, video marketing, and social media marketing. That’s huge, but it shouldn’t come as a surprise, given that 2018 research by Gartner found that,…
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January 29, 2020 0

The Rapid Growth of Programmatic Advertising in Mobile Video

With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…
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January 29, 2020 0

Mobile marketing trends in 2020 and beyond

2019 was the year time spent on mobile eclipsed all other media types, signaling a paradigm shift in the industry. With mobile moving from a secondary screen to the primary one, the channel has become the easiest way to reach consumers all over the world – replacing out-of-home advertising, direct mail and even email as the…
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January 28, 2020 0

In Data We Trust: A Look Back at an Explosive Decade in App Marketing

In 2010, building an app’s user base was easy. First, the app was developed, then uploaded to the App Store, and finally, traffic began flowing in. Fast forward 10 years and now the world of apps is highly sophisticated, driven by data to inform decision-making and powered by robust tech solutions. The app space is…
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January 28, 2020 0

Humanizing Campaigns to Achieve Marketing Goals

How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with brand authenticity over the years revolves around these feelings. Brands want to tap into your feelings by creating humanizing marketing campaigns because emotion drives purchase decisions. Consumers with an emotional connection to a brand have a 306% higher lifetime value,…
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January 28, 2020 0

The most important social media trends to know for 2020

Social media trends rarely stay the same from year-to-year. That’s just the nature of social itself, right? The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Companies today are tasked with finding a balance between making sense of their social data while also finding new…
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January 28, 2020 0

How to Manage Your Capital as a Startup

Startups have the luxury to experiment, pivot, and push innovation over the limits — unlike very well-established businesses and enterprises. On the downside, when it comes to money, startups face the pressure of making each spent-cent to bring value. So, how to manage your capital as a startup? These are the game rules when your…
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January 28, 2020 0

8 Tips to Design Persuasive CTA Buttons for New Gens

In the game of web design and online marketing where getting noticed by customers matter most, CTA buttons are one of the biggest players. Their role is very important – to subtly but effectively drive website users to do what you need them to do, whether that’s to sign up for newsletters, purchase products, fill out forms, and…
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January 28, 2020 0

Holistic Marketing Strategies for Long-Term SEO Results

When I tell people I do SEO, I usually get a response like this: Them: “Oh, so you put keywords on websites?” Me: “Yes and no. But mostly no.” Even within the marketing industry, many people still expect SEO to be like a Band-Aid. Them: “Organic traffic is down. We need you to wave your…
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January 28, 2020 0