In 2010, building an app’s user base was easy. First, the app was developed, then uploaded to the App Store, and finally, traffic began flowing in.

Fast forward 10 years and now the world of apps is highly sophisticated, driven by data to inform decision-making and powered by robust tech solutions.

The app space is also extremely competitive, with millions of apps vying for users’ attention.

Given the lightning fast evolution of the app space and how apps are marketed, let’s take a step back and explore what made app marketing the massive industry it is today.

Read more: