Category: MARKETING & BRANDING

Best Practices for Digital Marketing Compliance

In the last few years, new legislation such as GDPR and CCPA has come into effect. Unfortunately, many companies have had to rush to shift their marketing strategy and implement new practices to comply. Companies failing to adhere to these new rules are experiencing significant consequences (such as fines and unhappy customers). All this has…
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February 6, 2020 0

Branding 101: why it’s important & how to get started

Imagine a company spending countless hours and money on a revolutionary new app. Now imagine you saw the app in the app store with a plain white background and Comic Sans font.  Chances are you’d just completely ignore it, no matter how great the app actually was. A company’s brand is the calling card to…
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February 4, 2020 0

Why customer experience must be a small business priority in 2020

2020 might just be the “year of customer experience.” According to the annual Digital Trends report by Econsultancy and Adobe, B2B companies view customer experience (CX) as the most exciting opportunity for 2020—beating out content marketing, video marketing, and social media marketing. That’s huge, but it shouldn’t come as a surprise, given that 2018 research by Gartner found that,…
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January 29, 2020 0

Mobile marketing trends in 2020 and beyond

2019 was the year time spent on mobile eclipsed all other media types, signaling a paradigm shift in the industry. With mobile moving from a secondary screen to the primary one, the channel has become the easiest way to reach consumers all over the world – replacing out-of-home advertising, direct mail and even email as the…
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January 28, 2020 0

In Data We Trust: A Look Back at an Explosive Decade in App Marketing

In 2010, building an app’s user base was easy. First, the app was developed, then uploaded to the App Store, and finally, traffic began flowing in. Fast forward 10 years and now the world of apps is highly sophisticated, driven by data to inform decision-making and powered by robust tech solutions. The app space is…
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January 28, 2020 0

Humanizing Campaigns to Achieve Marketing Goals

How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with brand authenticity over the years revolves around these feelings. Brands want to tap into your feelings by creating humanizing marketing campaigns because emotion drives purchase decisions. Consumers with an emotional connection to a brand have a 306% higher lifetime value,…
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January 28, 2020 0

Holistic Marketing Strategies for Long-Term SEO Results

When I tell people I do SEO, I usually get a response like this: Them: “Oh, so you put keywords on websites?” Me: “Yes and no. But mostly no.” Even within the marketing industry, many people still expect SEO to be like a Band-Aid. Them: “Organic traffic is down. We need you to wave your…
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January 28, 2020 0