Worldwide digital ad spending saw growth slow to 8.6% in 2022, for a total of $567.49 billion, according to Insider Intelligence (eMarketer) forecast.

This year, growth will rebound to 10.5%, and spending will reach $626.86 billion.

Insider Intelligence (eMarketer)

Digital ad spending is expected to reach $626b in 2023, up by 10.5% following a period of slowed growth during the pandemic, MediaRadar writes. Much of the increase will come from retail and CPG advertisers, but also those in pharma who are still getting their feet wet.

But even as digital formats root themselves in the budgets of brands, TV ads are still a significant piece of the pie.

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