WebFX, a tech-enabled digital marketing solutions provider, published a very good blog piece about the role of content in sales growth.
Using content as a method to drive sales is not a new tactic. But it certainly has increased in popularity with the Internet, search engines, and a shift in how people shop for products and services in the past few decades.
Many companies make creating content a core part of their marketing strategy to take advantage of this opportunity.WebFX
There are a number of benefits of content marketing, including the fact that:
- Content can increase the number of leads or sales a business receives.
- Content can increase the quality of leads or increase the value of sales.