WebFX, a tech-enabled digital marketing solutions provider, published a very good blog piece about the role of content in sales growth.

Using content as a method to drive sales is not a new tactic. But it certainly has increased in popularity with the Internet, search engines, and a shift in how people shop for products and services in the past few decades.

Many companies make creating content a core part of their marketing strategy to take advantage of this opportunity.


There are a number of benefits of content marketing, including the fact that:

  • Content can increase the number of leads or sales a business receives.
  • Content can increase the quality of leads or increase the value of sales.

Source: https://www.webfx.com/blog/content-marketing/tips-for-creating-content-that-drives-sales/