You’re ready to start earning ad revenue from your website, but you must crunch the numbers first. You might know how to monetize a website and the strategies behind selling ad space, you’re just not sure about how to calculate how much you can earn from ads on your website.

You’re wondering: How much ad revenue can my website generate? How much web traffic do I need to make money from ads on my website? Which website ad metrics should I be tracking?

All publishers that want to make a living — or at least a strong side-hustle — from their websites, must answer these questions.

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