So how do you do develop a great SaaS social media marketing strategy?

It’s important to realize that the content you’re creating on social media channels can tie in well with pay-per-click campaigns. The true potential of this kind of approach means that you can be driving organic traffic from paid and vice versa. Let’s take a closer look.

Step 1: Design your content

What exactly do we mean by designing your content? Winning in social media means being able to play the content game, and playing it well.

Social media is going to be your distribution engine, and your content is going to determine how far and how quickly you get reach. And to get the most out of that content, you’ll need to audit it.

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