2019 was the year time spent on mobile eclipsed all other media types, signaling a paradigm shift in the industry. With mobile moving from a secondary screen to the primary one, the channel has become the easiest way to reach consumers all over the world – replacing out-of-home advertising, direct mail and even email as the key touchpoint.
That means that to talk about the year 2020 in mobile marketing is to go beyond sharing typical thoughts on trends. Instead, it’s to discuss huge changes in the industry and the way marketers work – whether that’s the possibilities of automation, or through closer collaboration with product teams to create contextually aware campaigns that engage and retain users.
Read more: https://www.adjust.com/blog/mobile-marketing-trends-2020/