In the last few years, new legislation such as GDPR and CCPA has come into effect. Unfortunately, many companies have had to rush to shift their marketing strategy and implement new practices to comply. Companies failing to adhere to these new rules are experiencing significant consequences (such as fines and unhappy customers). All this has put the topic of marketing compliance at the forefront and made marketers think about how they can stay ahead of the game to avoid any future fiascos.
While GDPR and CCPA affect a select group of marketers and organizations, that doesn’t mean you’re in the clear if you don’t do business in the UK or California. These new laws signify the beginning of a change in the way companies are expected to collect and use customer information and, as a result, how they market to their audience.
These regulations have also shown us that many companies could have saved themselves a lot of trouble if they had simply implemented a few best practices.