Social media trends rarely stay the same from year-to-year. That’s just the nature of social itself, right?

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.

Companies today are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers.

And there’s perhaps no better time than now to refocus and reflect on how your company approaches social media moving forward.

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