Video marketing and YouTube content creation are quickly transforming from “nice to have” into necessary parts of every brand’s marketing strategy.

Cisco estimates that by 2022, video traffic will make up 82 percent of all IP traffic. Sure, that includes plenty of Netflix and Amazon Prime, but nothing tops YouTube. YouTube is the world’s second-most popular search engine and website – second only to Google in both categories.

A successful YouTube content strategy starts with relevant, interesting, and engaging ideas.

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