When building a sustainable e-commerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense.
After all, in the long run, when you compare it to popular acquisition channels like advertising and influencer marketing, generating leads through content marketing often works out cheaper in the long run.
But that doesn’t mean it works for everybody. And definitely not instantly.
If you have given content marketing a try, but aren’t happy with the results, it’s likely because you are making mistakes that are costing you traffic, leads and sales.