Humanizing Campaigns to Achieve Marketing Goals

How are you feeling? Happy? Sad? If you have these feelings, you are human. The obsession with brand authenticity over the years revolves around these feelings. Brands want to tap into your feelings by creating humanizing marketing campaigns because emotion drives purchase decisions. Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 years vs. 3.4 years, and will recommend brands at a much higher rate (71% vs. 45%).

Here are some of the top ways that brands are creating humanizing marketing campaigns today…