Startups have the luxury to experiment, pivot, and push innovation over the limits — unlike very well-established businesses and enterprises. On the downside, when it comes to money, startups face the pressure of making each spent-cent to bring value. So, how to manage your capital as a startup?

These are the game rules when your capital is relatively small and frequently not even yours, as a startup, but investors’ or VCs.’

We investigated the art of managing your capital as a startup right from the source. We are talking about those who earned, lost and recovered their financial resources. 

In 2019, TechCrunch gathered 250 startups from over 50 countries at TechCrunch Disrupt Berlin. TechCrunch is  one of the most important publishers reporting on the business of technology, startups, venture capital funding, and Silicon Valley

All the startups were eagerly exhibiting their digital products during Startup Alley. Besides that, 14 were selected to compete for the well-known Startup Battlefield Cup with a $50.000 prize. 

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